We work with many small businesses and sole proprietors in helping them market themselves, mainly on the Web. It’s interesting to see the variety of comfort levels with different ideas, such as use of social media, newsletters, blogs, and even having a photo of themselves on their website. While… [ read on ]
Marketing
What is Your Most Valuable Marketing Asset?
A website doesn’t market a business by itself. Sure, it’s an integral part of your marketing strategy, but without a critical tie-in with your overarching plan, you can’t expect visitors to come in droves. Building a successful online business is more than just designing a stunning website. Your website… [ read on ]
9 Cross-Promotional Marketing Ideas
When most of us think about marketing our business, we think about setting up a website and social media, getting business cards done up, perhaps having a logo professionally designed, and (although out of the comfort zone for many of us) doing some free public speaking. If the budget… [ read on ]
What TV Shows Can Teach Us About Web Design
There are lessons to be learned in everything we do. Yes, even from watching TV. No matter if the show is educational or mundane, there’s always a takeaway, if you look hard enough. So, just for fun, let’s see what we can learn from some favourite TV shows over… [ read on ]
Podcasting Do’s and Don’ts
Podcasting has been been around for a long time now. Regardless of whether you produce your own or even listen to podcasts, you’ve surely heard the term by now. For those of you that haven’t, podcasts are, quite simply, downloadable audio (or video) files that can be listened to… [ read on ]