By now you’ve probably heard about the life-changing de-cluttering movement sweeping the globe, The KonMari Method. Japanese tidying expert, Marie Kondo’s strict approach to tidying up has inspired people in droves to eliminate the unnecessary things in their homes. In her book, The Life-Changing Magic of Tidying Up: The Japanese art… [ read on ]
Marketing
The Benefits of Video on Your Website
We work with many small businesses and sole proprietors in helping them market themselves, mainly on the Web. It’s interesting to see the variety of comfort levels with different ideas, such as use of social media, newsletters, blogs, and even having a photo of themselves on their website. While… [ read on ]
What is Your Most Valuable Marketing Asset?
A website doesn’t market a business by itself. Sure, it’s an integral part of your marketing strategy, but without a critical tie-in with your overarching plan, you can’t expect visitors to come in droves. Building a successful online business is more than just designing a stunning website. Your website… [ read on ]
9 Cross-Promotional Marketing Ideas
When most of us think about marketing our business, we think about setting up a website and social media, getting business cards done up, perhaps having a logo professionally designed, and (although out of the comfort zone for many of us) doing some free public speaking. If the budget… [ read on ]
What TV Shows Can Teach Us About Web Design
There are lessons to be learned in everything we do. Yes, even from watching TV. No matter if the show is educational or mundane, there’s always a takeaway, if you look hard enough. So, just for fun, let’s see what we can learn from some favourite TV shows over… [ read on ]