This article focuses on some important things you may not know about website copywriting for therapists and wellness businesses. If you want your website to do well, the more you know about copywriting, the better. So here are 5 things you may not know. 1. “Copywriting” is Not The Same as “Content… [ read on ]
Marketing
Email for Dummies
Today we’re going to talk about some basic, simple thoughts or “rules” for emailing. This article is quite beginner-oriented, but hopefully everyone will be able to pick up something from it. I’m sure we’ve all, at one time or another, sent the wrong email to the wrong person or,… [ read on ]
Is Your Non-Responsive Website Killing Your Business?
OK – So that title might be a bit sensational, but in today’s technologically-advanced world, having a clunky or dated site really can lose you customers. In April 2015, Google started using mobile-friendliness as a factor when providing search results. Over the past year, we have seen our clients coming… [ read on ]
The Legalities of Photo Usage
Many of you have blogs, websites, or social media channels on which you’re posting on a regular basis. Good on ya. Those are are huge parts of marketing these days. And when you do post content, it’s usually a great idea to include a photo or other image along… [ read on ]
A KonMari Approach to Web Design
By now you’ve probably heard about the life-changing de-cluttering movement sweeping the globe, The KonMari Method. Japanese tidying expert, Marie Kondo’s strict approach to tidying up has inspired people in droves to eliminate the unnecessary things in their homes. In her book, The Life-Changing Magic of Tidying Up: The Japanese art… [ read on ]