When most of us think about marketing our business, we think about setting up a website and social media, getting business cards done up, perhaps having a logo professionally designed, and (although out of the comfort zone for many of us) doing some free public speaking. If the budget… [ read on ]
Marketing
What TV Shows Can Teach Us About Web Design
There are lessons to be learned in everything we do. Yes, even from watching TV. No matter if the show is educational or mundane, there’s always a takeaway, if you look hard enough. So, just for fun, let’s see what we can learn from some favourite TV shows over… [ read on ]
Podcasting Do’s and Don’ts
Podcasting has been been around for a long time now. Regardless of whether you produce your own or even listen to podcasts, you’ve surely heard the term by now. For those of you that haven’t, podcasts are, quite simply, downloadable audio (or video) files that can be listened to… [ read on ]
How to Keep Up with Writing for Your Blog
Many marketers will tell you, “content is king.” The trouble is, coming up with original content as often as you should is not always easy. It could be a full time job in its own right, but not a lot of small businesses have the budget or resources required… [ read on ]
Getting Numbers to Work for You
Don’t worry, I’m not going to bore you to death with math. We’ll save that for another time. 🙂 By now, you’re all posting on your blog at least once a week, right? Regardless, when you do post, a major consideration should be the post’s title. This will be… [ read on ]