OK – So that title might be a bit sensational, but in today’s technologically-advanced world, having a clunky or dated site really can lose you customers. In April 2015, Google started using mobile-friendliness as a factor when providing search results. Over the past year, we have seen our clients coming… [ read on ]
Marketing
The Legalities of Photo Usage
Many of you have blogs, websites, or social media channels on which you’re posting on a regular basis. Good on ya. Those are are huge parts of marketing these days. And when you do post content, it’s usually a great idea to include a photo or other image along… [ read on ]
A KonMari Approach to Web Design
By now you’ve probably heard about the life-changing de-cluttering movement sweeping the globe, The KonMari Method. Japanese tidying expert, Marie Kondo’s strict approach to tidying up has inspired people in droves to eliminate the unnecessary things in their homes. In her book, The Life-Changing Magic of Tidying Up: The Japanese art… [ read on ]
The Benefits of Video on Your Website
We work with many small businesses and sole proprietors in helping them market themselves, mainly on the Web. It’s interesting to see the variety of comfort levels with different ideas, such as use of social media, newsletters, blogs, and even having a photo of themselves on their website. While… [ read on ]
What is Your Most Valuable Marketing Asset?
A website doesn’t market a business by itself. Sure, it’s an integral part of your marketing strategy, but without a critical tie-in with your overarching plan, you can’t expect visitors to come in droves. Building a successful online business is more than just designing a stunning website. Your website… [ read on ]