You’ve just spent a whole lot of time and energy and, probably, money into getting your website written, designed, and produced. It’s now live on the Internet for all to see. So now you can sit back, relax, and let all that new business come to you, right? Hmmm…… [ read on ]
Marketing
Effective Use of Colour on Your Website
As with all of your promotional material, the colours you choose for your website say a lot about you and your business. They can give your site’s visitors an instant impression about what you do, how professional you are, and even your values. People’s attention spans are extremely short… [ read on ]
In Search of the Perfect Domain Name
I’ve got clients who, literally, spend weeks or months trying to come up with the perfect domain name for their new website. They probably lose sleep over it. I always say, yes, try to come up with a good (or great) domain name, but don’t stress yourself out over… [ read on ]
How to Write Effective Title Tags
A while ago we talked about the meta description tag and how to use it effectively to market your web pages. Today we’re going to discuss the description tag’s counterpart, the title tag. Title tags are one of the most important aspects of search engine optimization for your website…. [ read on ]
How to Keep Up With Your Online Marketing
By now, you’re probably more than familiar with the idea of content marketing. You understand its value. You know that you should have an online presence, not only with a website, but a blog, newsletter, social media, maybe even podcasting or videos, and so on. But how can you… [ read on ]