You’ve just spent a whole lot of time and energy and, probably, money into getting your website written, designed, and produced. It’s now live on the Internet for all to see. So now you can sit back, relax, and let all that new business come to you, right? Hmmm…… [ read on ]
Social Media
How to Keep Up With Your Online Marketing
By now, you’re probably more than familiar with the idea of content marketing. You understand its value. You know that you should have an online presence, not only with a website, but a blog, newsletter, social media, maybe even podcasting or videos, and so on. But how can you… [ read on ]
The Legalities of Photo Usage
Many of you have blogs, websites, or social media channels on which you’re posting on a regular basis. Good on ya. Those are are huge parts of marketing these days. And when you do post content, it’s usually a great idea to include a photo or other image along… [ read on ]
What Should I Tweet About?
(Re: above photo… Okay, maybe penguins don’t make a tweeting noise. But they definitely do use social media. Just not when anyone’s looking. Besides, who doesn’t love penguins?) So you’ve taken the plunge (another penguin reference?) and finally started using Twitter. Or perhaps you’ve had an account for a… [ read on ]
Benefits of Guest Blogging
Guest blogging is a great and powerful way of building your reputation, reaching new audiences, and positioning yourself as an expert. Here we outline in greater detail the benefits that guest blogging can have for you, when done right. 1. High-Quality Backlinks (Good for SEO) What we must stress is… [ read on ]