By now, you’re probably more than familiar with the idea of content marketing. You understand its value. You know that you should have an online presence, not only with a website, but a blog, newsletter, social media, maybe even podcasting or videos, and so on. But how can you… [ read on ]
Social Media
Twitter: How to Use “Friend or Follow” to Your Advantage
One of my favourite Twitter tools is Friend or Follow. It’s been one of my “go to” applications for a couple years. I’ve found it to be a great tool for keeping who I follow on Twitter in check. There are many accounts that I decide not to follow,… [ read on ]
The Legalities of Photo Usage
Many of you have blogs, websites, or social media channels on which you’re posting on a regular basis. Good on ya. Those are are huge parts of marketing these days. And when you do post content, it’s usually a great idea to include a photo or other image along… [ read on ]
What Should I Tweet About?
(Re: above photo… Okay, maybe penguins don’t make a tweeting noise. But they definitely do use social media. Just not when anyone’s looking. Besides, who doesn’t love penguins?) So you’ve taken the plunge (another penguin reference?) and finally started using Twitter. Or perhaps you’ve had an account for a… [ read on ]
Benefits of Guest Blogging
Guest blogging is a great and powerful way of building your reputation, reaching new audiences, and positioning yourself as an expert. Here we outline in greater detail the benefits that guest blogging can have for you, when done right. 1. High-Quality Backlinks (Good for SEO) What we must stress is… [ read on ]