A website doesn’t market a business by itself. Sure, it’s an integral part of your marketing strategy, but without a critical tie-in with your overarching plan, you can’t expect visitors to come in droves. Building a successful online business is more than just designing a stunning website. Your website… [ read on ]
Blog: News & Takeaways [9]
What Should I Tweet About?
(Re: above photo… Okay, maybe penguins don’t make a tweeting noise. But they definitely do use social media. Just not when anyone’s looking. Besides, who doesn’t love penguins?) So you’ve taken the plunge (another penguin reference?) and finally started using Twitter. Or perhaps you’ve had an account for a… [ read on ]
9 Cross-Promotional Marketing Ideas
When most of us think about marketing our business, we think about setting up a website and social media, getting business cards done up, perhaps having a logo professionally designed, and (although out of the comfort zone for many of us) doing some free public speaking. If the budget… [ read on ]
Benefits of Guest Blogging
Guest blogging is a great and powerful way of building your reputation, reaching new audiences, and positioning yourself as an expert. Here we outline in greater detail the benefits that guest blogging can have for you, when done right. 1. High-Quality Backlinks (Good for SEO) What we must stress is… [ read on ]
What TV Shows Can Teach Us About Web Design
There are lessons to be learned in everything we do. Yes, even from watching TV. No matter if the show is educational or mundane, there’s always a takeaway, if you look hard enough. So, just for fun, let’s see what we can learn from some favourite TV shows over… [ read on ]