In creating pages for your website, there’s a balancing act you’ll likely become involved with: writing for your visitors (potential clients) or writing for the search engines (Google, etc.). If you focus solely on the former, you’ll have great content, but not many people who will actually see it…. [ read on ]
Blog: News & Takeaways [16]
How Your Links Page Affects SEO
When most people are putting together the content for their website, they usually think about having a Home page, an About page, a Contact page, and at least a few others, depending on the nature of their business/organization. Then they often say, “I should probably have a Links page… [ read on ]
Three Pillars of a Successful Website
Often, when someone goes about creating a website for the first time, what he or she is thinking about is what it will look like. While design is definitely important, it is not the only thing you should consider. It is one of the three, what I term “pillars”… [ read on ]
Keeping it Fresh
Too often I witness businesses spending a lot of time and effort putting together a brilliant website only to leave it as is for two, three, or even four years – an eternity in Internet time. They figure, “If it ain’t broke, why fix it?” Well, it may not… [ read on ]
Why Doesn’t My Site Show Up on Google?
This is a common question I get asked from people who’ve had a website for any length of time. As an example, someone – let’s call him George – has a site on which he’s selling his Okanagan-grown Fuji apple trees (my favourite). George can’t understand why, when he… [ read on ]