What is duplicate content? For starters, let’s define the term. Duplicate content, at least as far as Google is concerned, is “substantive blocks” of content – either within a website or on two or more separate websites – that are “appreciably similar.” Of course the two terms here in… [ read on ]
SEO
Is Your Non-Responsive Website Killing Your Business?
OK – So that title might be a bit sensational, but in today’s technologically-advanced world, having a clunky or dated site really can lose you customers. In April 2015, Google started using mobile-friendliness as a factor when providing search results. Over the past year, we have seen our clients coming… [ read on ]
The Benefits of Video on Your Website
We work with many small businesses and sole proprietors in helping them market themselves, mainly on the Web. It’s interesting to see the variety of comfort levels with different ideas, such as use of social media, newsletters, blogs, and even having a photo of themselves on their website. While… [ read on ]
Benefits of Guest Blogging
Guest blogging is a great and powerful way of building your reputation, reaching new audiences, and positioning yourself as an expert. Here we outline in greater detail the benefits that guest blogging can have for you, when done right. 1. High-Quality Backlinks (Good for SEO) What we must stress is… [ read on ]
My Site Doesn’t Appear on Yahoo or Bing. Should I Be Worried?
Have you ever noticed how different the results can be when using an identical search term on Google versus Bing? There are many alternative search engines to Google, each with their own set of ranking signals. Just because a business is the top hit on Google, it may not… [ read on ]