White space, or negative space, on a web page is, quite simply, the area between elements on the page. It is sometimes used in the “micro” sense of the space between words or list items (or even letters), but most often – and for our purposes – it’s the… [ read on ]
Blog: News & Takeaways [3]
Twitter: How to Use “Friend or Follow” to Your Advantage
One of my favourite Twitter tools is Friend or Follow. It’s been one of my “go to” applications for a couple years. I’ve found it to be a great tool for keeping who I follow on Twitter in check. There are many accounts that I decide not to follow,… [ read on ]
Website Copywriting for Therapists and Wellness Businesses
This article focuses on some important things you may not know about website copywriting for therapists and wellness businesses. If you want your website to do well, the more you know about copywriting, the better. So here are 5 things you may not know. 1. “Copywriting” is Not The Same as “Content… [ read on ]
Email for Dummies
Today we’re going to talk about some basic, simple thoughts or “rules” for emailing. This article is quite beginner-oriented, but hopefully everyone will be able to pick up something from it. I’m sure we’ve all, at one time or another, sent the wrong email to the wrong person or,… [ read on ]
Is Duplicate Content Hurting Your Google Ranking?
What is duplicate content? For starters, let’s define the term. Duplicate content, at least as far as Google is concerned, is “substantive blocks” of content – either within a website or on two or more separate websites – that are “appreciably similar.” Of course the two terms here in… [ read on ]