Many marketers will tell you, “content is king.” The trouble is, coming up with original content as often as you should is not always easy. It could be a full time job in its own right, but not a lot of small businesses have the budget or resources required for that.
So, something we’ve been thinking about is how to be creative enough to come up with original content with all the hustle and bustle of running a small business. Here are some tips that we’ve found to be helpful, and we hope you do too!
1. Take a walk
There is scientific evidence that getting outside in nature can do wonders for your ability to focus and relieve stress. Even a quick 10-minute jaunt might be the inspiration you need for your next blog post. Bonus tip: If you have a phone with a voice memo function, dictate the ideas that pop into your head. People might look at you funny, but at least you won’t lose any of your brilliant ideas by fumbling for a scrap piece of paper.
2. Maintain a clear workspace
A designated space for creative thinking can really put you “in the zone.” Removing visual reminders of your ongoing tasks can help you stay present.
3. Schedule your creative time
I find that first thing in the morning, before I open my inbox or check the voicemail, I have the most perspective. Find out what works for you and carve out some time. Even if it’s only 15 minutes of your day, you’ll be surprised by how much you can do when you’re inspired. Make sure you eliminate possible interruptions like email or text messages that may divert your train of thought.
4. Be curious
Most of our ideas for blog articles stem from a question. If a client asks us a question, generally we try and write about it. Especially if it’s something we have to research. Share your own learning process. It’s likely that someone else out there is wondering the same thing. If you’ve Googled it, someone else will too, and wouldn’t it be great if they found your content in doing so?
5. Have fun
Chances are, if you’re not having fun writing it, then others won’t have fun reading it. Remember what makes you passionate about what you do, and use that to its full potential.